Hydra Water

Launching the Next Generation of Hydration

Omni Creations was tasked with an exciting and comprehensive challenge: to conceive and execute the brand identity and campaign for a revolutionary new flavored water product.

Our mission went beyond mere design, as we forged the complete brand ecosystem for this product. The product itself was designed to the client's specifications, which were clear and focused on health, universality, and sustainability.

Product Functionality (Client Specification): This water had to be positioned as more than just hydration, but as a premium health resource designed to restore energy, enriched with vital vitamins, minerals, and electrolytes, making it a better alternative to conventional functional drinks.
Target Audience (Client Specification): The product was explicitly intended for everyone...
Flavor Profile (Our Task): The launch strategy required us to design the distinct visual identity for the client's three pre-selected, refreshing core flavors, ensuring each variation had a unique yet cohesive look within the overall brand architecture.
The Eco-Mandate (Our Task): Finally, and perhaps most critically, the brand required an uncompromising commitment to sustainability, demanding an alternative to traditional plastic packaging.

To meet these high standards, Omni Creations embarked on a deep dive into market trends, material innovation, and consumer insights to create a compelling brand narrative and visual identity. After rigorous creative thinking and strategic planning, Hydra Water was born.

What is Hydra water?

A healthy energy restorer enriched with vitamins, minerals, and electrolytes; targeting a universal audience; offering three distinct flavors; and, most crucially, eco-friendly, wtih plastic-alternative packaging. The name is a direct play on hydration while invoking the legendary Greek beast of limitless regeneration, delivering our powerful core message:

"Regenerate Like a Beast."

Name: Hyra Water

Tagline: Regenerate like a beast

Slogan: Drink water. Feel The Power. Regenerate like a beast

Brand style Guide/Branding Sheet

Flavors

Lemon-Mint

Harness the power of the myth. Hydra Water Lemon-Mint is the ultimate thirst-quenching upgrade. We combined the crisp, invigorating flavor of lemon with cool, revitalizing mint to create a legendary taste.

Lemon-Lime

Legendary hydration meets a legendary flavor. Hydra Water Lemon-Lime combines the classic, unbeatable duo of tart lemon and zesty lime into a powerful stream of flavor. It's more than just thirst-quenching, it’s built for recovery.

Pinnapple-Coconut

Tropical taste, mythical recovery. Hydra Water Pineapple-Coconut is a mythical merger of sweet, tangy pineapple and creamy, refreshing coconut. It’s the ultimate hydrating elixir for post-exertion recovery.

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